manufactured to look virtually indistinguishable from the larger volume version on the right.
Why This Matters: The Hidden Cost of “Shrinkflation”
This phenomenon is a textbook example of shrinkflation—a tactic where manufacturers decrease the amount of a product in a package while keeping the physical size of the container and the retail price the same (or even raising it).
For the average consumer, this presents a few major issues:
- Value for Money: If both tins are priced closely or identically on the supermarket shelf, you are paying significantly more
